Dream Big, Dig Deep

AI – Definitely keep your head in the clouds, but do the groundwork.

Working for a full-service digital agency, I see some pretty funny and imaginative ideas around AI-implementations. I love that. And at the agency, we will do anything to make your vision happen.

But, as visionary as we can get with you, nothing is getting done before the groundwork. The number one biggest mistake I see every day trying to start AI-implementation from the top down. I’m not talking about strategic planning in this case but physical groundwork – the stuff no one has wanted to touch for years, the mention of words that evoke a grimace, like: workflows, data sources …

It’s this simple: Because AI only knows what it has been told, your vision will only be possible if you provide the correct, clean data and can describe a workflow. Sound simple? In theory, yes, it is. In practice, it’s a sigh- and growl-inducing process that creates a lot of debates in companies. Yours too?

It seems you can’t remind stakeholders often enough, that AI is “artificial” intelligence and it doesn’t actually reason … not really, not in the human way. So yes, humans still have to do the ground work and the correcting in almost every case. Still, in most organizations.

Here’s the good news. Since I have had to do this so many times, we have come up with some simple and effective exercises in simplifying the groundwork processes so that your vision can happen. It can be custom fitted to your needs and help you get your vision from out of the clouds and into a full-fledged reality.

That’s a smile-inducing prospect for sure.

And the best thing about having an agency on your side, is that the nitty gritty stuff lands with us. And we’re so used to it that we neither grimace, sigh nor growl. We make it fun. Bavarian, international and full-service.

Show us your vision, we’ll show you the path. Let’s get your AI-reality going!

Contact me at Seitwerk!