Understanding AI

AI – Definitely keep your head in the clouds, but do the groundwork. Working for a full-service digital agency, I see some pretty funny and imaginative ideas around AI-implementations. I love that. And at the agency, we will do anything to make your vision happen. But, as visionary as we can get with you, nothing is getting done before the groundwork. The number one biggest mistake I see every day trying to start AI-implementation from the top down. I’m not talking about stra

It’s always a treat to sit in meetings where fanciful ideas become concrete product visions. The room is full of energy and élan. Ideas are bouncing across the table. Features are multiplying. Someone has already opened Figma. Someone else has said, “What if we add AI?” And, for one beautiful moment, absolutely everything seems possible. Then someone asks that question. Where do we start? Silence Visions become reality through structure. The first question is: What is t

It's not about glory, but about guts, to put some thoughts out there about subjects I'm somewhat knowledgeable about. This is my place to a personal twist to the subject of AI and my experiences with it, both personal and professional. Perhaps you will find some inspiration or entertainment in it. However, I believe strongly that what we do outside of the office as much enriches us as much in the job as it does personally. That's why there can be some seemingly unrelated subj